What does "fair trade certification" promote?

Fair trade certification promotes sustainable development and fair treatment for farmers by ensuring that they receive fair wages and work under safe conditions. It aims to empower producers, particularly in developing countries, by providing them with a certification that guarantees they are compensated fairly for their products. This system helps to create a more equitable trading environment and encourages environmentally sustainable farming practices.

By focusing on social equity and ethical sourcing, fair trade certification addresses broader issues related to poverty and exploitation in the agricultural sector. Additionally, it fosters direct relationships between producers and consumers, allowing consumers to support social justice and sustainability through their purchasing choices. This is why the emphasis is on promoting fair treatment and sustainable practices rather than simply aiming for lower prices, speed in delivery, or increased automation.