What does Starbucks aim to achieve with its C.A.F.E. practices?

Starbucks aims to ensure high quality and responsible coffee sourcing through its C.A.F.E. practices. This initiative stands for Coffee and Farmer Equity and is designed to provide guidelines for ethical purchasing and the sustainability of coffee sourcing. The practices focus on supporting farmers by promoting environmentally friendly practices, ensuring fair wages, and enhancing the livelihoods of those within the coffee supply chain. By prioritizing these conditions, Starbucks not only secures the quality of the coffee they offer but also contributes to the overall sustainability of coffee farming, benefiting both producers and consumers alike. This approach reflects Starbucks' commitment to social responsibility and ethical business practices, which are integral to their brand values.