What does “third wave coffee” emphasize?

The emphasis of "third wave coffee" centers on quality, sustainability, and distinct flavors, marking a shift in how coffee is perceived and produced. This movement treats coffee as an artisanal product, similar to fine wine, highlighting the care taken in sourcing beans, the methods of cultivation, and the skill in brewing.

Quality is paramount in third wave coffee, with a focus on the unique characteristics of beans from different regions and specific varietals. Sustainability is also a core tenet, as many third wave roasters prioritize ethical sourcing practices that support farmers and environmentally friendly agricultural techniques. Additionally, distinct flavors are celebrated, with an emphasis on the tasting notes and profiles that arise from unique growing conditions and processing methods. This approach fosters a deeper appreciation for coffee, encouraging consumers to explore the nuances in taste and the stories behind each cup.

The other options do not align with the principles of third wave coffee. An artisan approach that emphasizes price doesn’t capture the holistic focus on quality or sustainability. A mass production approach contrasts sharply with the personalized and careful craftsmanship of third wave methods. Instant coffee production is fundamentally different from the third wave philosophy, which seeks to elevate and refine the coffee experience rather than simplify or commodify it.