What is located in Lausanne, significant for Starbucks?

The first coffeehouse in continental Europe is significant for Starbucks because it marks a key milestone in the company’s expansion into international markets. Opened in 2001, this location in Lausanne, Switzerland, represents Starbucks’ initial presence on the European continent, symbolizing the brand's growth and commitment to bringing its coffee culture to a broader audience.

Establishing a coffeehouse in a city renowned for its rich coffee traditions helped Starbucks cultivate a unique market presence in Europe, allowing it to adapt its offerings to local tastes while maintaining the core of its identity. This location paved the way for further expansion throughout Europe and played a crucial role in shaping the company's strategy in new regions.

The other options reflect important aspects of Starbucks' operations and history but do not hold the same historical significance concerning its entry into the European market as the Lausanne coffeehouse does. For instance, the roasting plant and the Global Coffee Quality headquarters serve essential functions in coffee sourcing and quality management, while the main headquarters is located elsewhere, specifically in Seattle, Washington.