What is the main objective of the Specialty Coffee Association (SCA)?

The main objective of the Specialty Coffee Association (SCA) is to enhance coffee quality through research and advocacy. The SCA works to promote and improve all aspects of specialty coffee, which includes driving innovation in coffee cultivation, processing, and brewing, while also supporting the entire coffee community from growers to consumers. By focusing on quality, the SCA aims to elevate the overall standards of specialty coffee, ensuring that both producers and consumers benefit from better practices and a deeper appreciation of coffee.

While creating coffee competitions and establishing brewing standards are activities that the SCA may engage in to further improve quality and knowledge, they are part of a broader mission focused on research and advocacy. Regulating coffee prices globally is outside the SCA's scope, as it doesn't serve as a governing body for price control.