What is the purpose of the Coffee Quality Institute?

The Coffee Quality Institute (CQI) is dedicated specifically to enhancing the quality of coffee and improving the livelihoods of coffee farmers. This mission is vital because many coffee growers face significant challenges, including low prices and poor production practices, which can impact their livelihoods and the quality of coffee produced. By focusing on both improving coffee quality and supporting farmers, CQI works to create a sustainable coffee industry that benefits everyone involved, from producers to consumers. This approach fosters a better understanding of coffee production, encourages better farming techniques, and ultimately leads to a higher-quality product that can command better prices, thereby benefiting farmers directly. This dual focus on quality and farmer welfare is central to the organization's initiatives and goals.