What is the role of the “coffee master” at Starbucks?

The role of the “coffee master” at Starbucks is primarily centered around being a trainer and expert on coffee knowledge and brewing techniques. Coffee masters are individuals who have undergone extensive training and have demonstrated a deep understanding of coffee's journey from bean to cup. They possess expertise in various brewing methods, coffee cultivation, and flavor profiles, which allows them to share this knowledge with both customers and fellow partners (employees).

This role emphasizes educating others about the intricacies of coffee and enhancing the overall customer experience by promoting a deeper appreciation for the beverage. Coffee masters often conduct tastings, lead training sessions, and engage with customers to enhance their understanding of different coffees, which directly contributes to Starbucks' commitment to high-quality coffee and customer service.

While other roles, such as a customer service representative, barista, or seasonal product developer, involve important responsibilities, they do not encompass the specialized focus on coffee knowledge and training that defines a coffee master.