What team is responsible for forecasting coffee needs for procurement?

The Global Coffee Quality (GCQ) team plays a crucial role in forecasting coffee needs for procurement because their primary focus is on maintaining the quality of coffee sourced by Starbucks. This team not only assesses the quality and characteristics of various coffee beans but also analyzes trends and market demands. By understanding what is available and what is needed in terms of coffee quality and diversity, they can effectively forecast the quantity and types of coffee beans that should be procured.

This insight is essential in aligning supply with anticipated demand, ensuring that Starbucks can deliver consistently high-quality beverages to its customers. The expertise of the GCQ team enables intelligent decision-making in coffee procurement, balancing both quality and quantity in the supply chain.