Why is freshness important in coffee?

Freshness is crucial in coffee because freshly roasted beans contain a fuller range of flavors and aromas. When coffee is roasted, volatile compounds are released that contribute to the overall sensory experience. Over time, these compounds begin to degrade, losing the vibrant and nuanced notes that make fresh coffee so appealing. The difference in quality between freshly roasted coffee and older coffee is evident in the taste; fresh coffee tends to have brighter acidity, richer sweetness, and more defined flavor profiles. This vibrancy diminishes as the coffee ages, making freshness a key factor in delivering an enjoyable cup of coffee.

While older coffee might develop some level of complexity, it often lacks the clarity and liveliness found in fresh beans. For many coffee aficionados, the goal is to experience the optimal flavors that only fresh coffee can provide, making it essential for the ultimate enjoyment of the beverage. Fresh coffee should ideally be enjoyed shortly after roasting to truly appreciate its quality.